An Established Retail Clothing Store in a Town with a Large

An established retail clothing store in a town with a large university wants to increase the number of college students who shop at the store.Which of the following would be the best way to offer a sales promotion to this target market?

A) buy an on- line ad on the university newspaper's homepage announcing a 10% discount for students who show a school ID
B) produce a commercial and buy airtime on local television channels
C) use guerrilla marketing tactics to create buzz for the store
D) sponsor an organization or event at the university in a public relations effort
E) run coupons in the local daily newspaper