Consumers are much more likely to trust messages from fellow consumers than from companies.
Correct Answer:
Verified
Q14: Only small companies with limited promotional budgets
Q21: Like sales promotion, public relations components of
Q27: In the communication model, noise is anything
Q33: Virtually everything an organization says and does
Q126: Integrated marketing communication allows for brand messages
Q129: Companies rely on either a push strategy
Q130: If the pull strategy is effective,consumers will
Q132: An IMC firm considers employees and suppliers
Q135: Experiential marketing is used almost exclusively by
Q166: Buzz works best when companies put paid
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents