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Why Do Marketers Consider Prestige Products to Be an Exception

Question 53

Multiple Choice

Why do marketers consider prestige products to be an exception to the law of demand?


A) Customers are more aware of any price changes to prestige products.
B) Prestige products such as diamonds,sapphires,and emeralds are nonrenewable resources.
C) Demand for prestige products often is greater than supply.
D) Increasing the price of prestige products can make them seem more desirable.
E) The demand curve for prestige products slopes downward and to the right.

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