Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results,they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of .

Question

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Target costing involves designing a product to meet a specific cost and price point that consumers are willing to pay, which aligns with Swatch's approach of identifying a market segment and creating a product to fit that segment's price expectations.

Swatch Surveyed the Market and Identified an Unserved Segment of Watch