Political candidates often hire image consultants who tell them what clothes to wear,how to wear their hair,and how to act in front of a crowd of people.Political candidates who use image consultants to help them market themselves to the voters are using which of the following strategies?

Question

Quizplus · Accepted Answer

Political candidates using image consultants to enhance their appearance and behavior are engaging in product improvement, as they are refining their personal "product" to appeal more effectively to voters.

Political Candidates Often Hire Image Consultants Who Tell Them What