Which of the following is NOT true about the SERVQUAL scale?
A) SERVQUAL measures five dimensions of service quality.
B) SERVQUAL is not used in connection with gap analysis.
C) The SERVQUAL scale is usually administered in a survey format.
D) The SERVQUAL scale remains a popular tool for measuring customer perception of service quality.
E) Firms often track SERVQUAL scores over time to measure how their service quality has improved.
Correct Answer:
Verified
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