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The New Dominant Logic for Marketing Suggests Which of the Following

Question 84

Multiple Choice

The new dominant logic for marketing suggests which of the following?


A) The traditional distinction between services and goods will change.
B) Goods will maintain their prominence in the marketplace.
C) New strategies for marketing existing services must be developed.
D) Service will be the augmented deliverable for most products.
E) One- to- one marketing will replace mass marketing.

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