Which of the following is part of the product element of the marketing mix?
A)a quality discount
B)a store coupon
C)the packaging
D)public releases
E)a newspaper advertisement

Name: Which of the following is part of the product element of the marketing mix? A)a quality discount B)a store coupon C)the packaging D)public releases E)a newspaper advertisement
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The packaging is part of the product element of the marketing mix, as it relates to the physical attributes and presentation of the product itself.

Which of the Following Is Part of the Product Element