An organic farmer has identified three distinct groups for his products-- vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups identified within a larger group are examples of .
A)mass markets
B)market segments
C)market aggregations
D)product mixes
E)marketing mixes

Question

Quizplus · Accepted Answer

These groups are examples of market segments, which are subsets of a larger market, defined by specific characteristics or needs.

An Organic Farmer Has Identified Three Distinct Groups for His