The challenge to the marketer is to create an attractive _ ,a marketplace offering that fairly and accurately sums up the value that will be realized if the good or service is purchased.
A)mass market
B)market segment
C)target market
D)product position
E)value proposition

Question

Quizplus · Accepted Answer

A value proposition is a statement that clearly explains what benefits a customer will receive from a product or service, effectively summarizing the value of the offering.

The Challenge to the Marketer Is to Create an Attractive