Marketers ask hard questions about the true value of their efforts and their impact on the bottom line.They are discussing the _ .
A)return on investment (ROI)
B)utility function
C)value chain
D)differential benefit
E)popular culture

Question

Quizplus · Accepted Answer

Marketers are concerned with the return on investment (ROI) as it measures the profitability and effectiveness of their marketing efforts in relation to the costs incurred, directly impacting the bottom line.

Marketers Ask Hard Questions About the True Value of Their