A new shampoo advertisement on television names a specific product and then tells all of the wonderful benefits the consumer will enjoy when using this product opposed to another shampoo.What is this company seeking to achieve in the communication message of this television advertisement?
A)competitive advantage
B)form utility
C)marketing segmentation
D)popular culture management
E)production orientation

Question

Quizplus · Accepted Answer

The company is aiming to achieve a competitive advantage by highlighting the benefits of their product over others, persuading consumers to choose their shampoo over competitors.

A New Shampoo Advertisement on Television Names a Specific Product