The social marketing concept maintains that marketers must satisfy customers' needs in ways that also benefit society.
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Q49: Within the context of the marketing mix,
Q54: Marketers define a need as the difference
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Q118: Needs relate to either physical or psychological
Q119: Select one real company located in your
Q121: Consumers often speak of "positioning" themselves for
Q124: The Internet has created a paradigm shift
Q125: Ideas,places and people cannot be marketed.
Q126: Consumers do not create their own ads
Q128: Servicing the product/customer is not an activity
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