Zeus Industries sells satellite television systems. In the past, the company has been highly successful, and the senior management has created special perks and lavish offices for themselves. Other employees do not have access to these perks, and their facilities are non-descript.
Recently, the company invested heavily in one of the many new technologies available. Employees tell senior management that this investment was the right choice, but sales keep decreasing. Some sales employees have also given incorrect information to suppliers, even though the company has held numerous intensive training sessions to keep sales personnel apprised of changes in the industry. The company has also received low customer service ratings from recent consumer surveys. These surveys indicate that customers are frustrated with the specialized technical knowledge necessary to operate their satellite systems.
-Which of the following best characterizes the communication problem occurring between employees and senior management?

Question

Quizplus · Accepted Answer

Filtering occurs when employees modify or withhold information to make it more favorable or acceptable to senior management, which seems to be the case here as employees tell management the investment was the right choice despite declining sales.

Zeus Industries Sells Satellite Television Systems