Which of the following is NOT a way to close Gap 1?
A) Manage by walking around
B) Formal marketing research
C) Create a culture where complaints are welcome
D) All of the above are ways to close Gap 1
Correct Answer:
Verified
Q5: The service sector produces how much of
Q6: Perishability and fixed capacity affect:
A) Product life
Q7: The component of the hospitality product that
Q8: Perception is _to the customer.
A) Everything
B) Deception
C)
Q9: Word of mouth is not important to
Q11: Production and consumption occur at the same
Q12: Empowerment of employees is particularly important in
Q13: Services are considered intangible.
Q14: Traditional marketing is all of the following
Q15: Experiences can be easily replicated.
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