Why do hospitality companies develop multiple brands?
A) To increase their revenues and cut their costs
B) To grow their brands
C) To segment their markets
D) Both B and C
Correct Answer:
Verified
Q7: Image is one of two important criteria
Q8: A hotel that positions itself on it's
Q9: Objective positioning uses customer perceptions when positioning
Q10: How is market segmentation relating to branding?
A)
Q11: A company must understand its target markets
Q13: The main objective of positioning is:
A) To
Q14: Salient factors are most used in marketing
Q15: A hotel's AAA Five Diamond award is
Q16: Important factors are often used to arouse
Q17: To subjectively position tangible features, a marketer
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