An email merge, or a personalized, computer generated email to past guests of a resort property is an example of:
A) Demographic segmentation
B) Differentiation
C) Mass customization
D) Target marketing
Correct Answer:
Verified
Q8: A market segment is a group of
Q9: An important factor to consider when selecting
Q10: Differentiation:
A) Helps the organization gain a competitive
Q11: A segmentation category that is not included
Q12: Differentiation comes before segmentation.
Q14: The best example of a basis for
Q15: Benefit segmentation helps to predict:
A) The customer's
Q16: Market segmentation refers to the_ of an
Q17: The purpose of demand analysis is to:
A)
Q18: Differentiation is most effective when other competitors
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