The general rule of thumb for a hotel property's marketing budget is:
A) 25- 30 percent of forecasted total revenue
B) 5 to 6 percent of forecasted total revenue
C) 1 to 2 percent of forecasted total revenue
D) 10 to 12 percent of forecasted total revenue
Correct Answer:
Verified
Q12: What is the ultimate goal of marketing
Q13: Advertising:
A) The most visible element of the
Q14: In the general hospitality industry, advertising is
Q15: The execution stage in a communications strategy
Q16: The communications mix increases tangible physical evidence
Q18: Publicity differs from public relations by:
A) Being
Q19: To create positive word of mouth, a
Q20: What are crisis communications?
A) Policies on generating
Q21: Relationship marketing is usually more effective than
Q22: Your employees are an important source of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents