In the general hospitality industry, advertising is usually utilized to:
A) Create awareness of a product or service, old or new
B) Position an individual property
C) Generate positive word of mouth
D) Make the product intangible to customers
Correct Answer:
Verified
Q9: An effective public relations strategy:
A) Is allocated
Q10: The first stage of a communications strategy
Q11: Repetition in advertising is a waste of
Q12: What is the ultimate goal of marketing
Q13: Advertising:
A) The most visible element of the
Q15: The execution stage in a communications strategy
Q16: The communications mix increases tangible physical evidence
Q17: The general rule of thumb for a
Q18: Publicity differs from public relations by:
A) Being
Q19: To create positive word of mouth, a
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