Social desirability bias is defined as
A) the desire to be involved in social psychological research.
B) a tendency of research participants to say what they believe is appropriate.
C) the bias of a researcher to only report results that are consistent with his or her hypothesis.
D) a sample that does not accurately reflect the composition of the population.

Question

Quizplus · Accepted Answer

Social desirability bias occurs when research participants respond to questions in a way that reflects what they believe is socially acceptable or desirable, rather than their genuine beliefs or behaviors. This bias can affect the accuracy and validity of research findings, as participants may be providing responses that do not accurately reflect their true attitudes, beliefs, or behaviors.

Social Desirability Bias Is Defined as