Every day Bob walks into the coffee shop and orders a tall nonfat latte from the same woman.Over time,he finds that he really likes this woman.This is probably due to the
A) caffeine effect.
B) simple proximity effect.
C) mere exposure effect.
D) close association effect.

Question

Quizplus · Accepted Answer

The mere exposure effect states that people tend to develop a preference for things simply because they are familiar with them. In this case, Bob sees the same woman every day when he orders his coffee, leading him to develop a liking for her over time.

Every Day Bob Walks into the Coffee Shop and Orders