Fundraisers have learned that donations are particularly likely to be given when people are alerted to the existence of
A) the great magnitude of a problem.
B) a vulnerable population suffering, such as children or the elderly.
C) a single, personalized representative of the needy group.
D) a problem that may be reduced with minor effort, if everyone gives just a little.

Question

Quizplus · Accepted Answer

People are more likely to donate when they can connect emotionally with a single, personalized representative of the needy group, as it creates a more tangible and relatable story.

Fundraisers Have Learned That Donations Are Particularly Likely to Be