Embeddedness makes attitudes resistant to change because
A) it makes people reject contradictory information.
B) changing the attitude would mean changing many other aspects of the self.
C) it makes people more committed to the attitude.
D) it makes people review relevant information in a biased fashion.

Question

Quizplus · Accepted Answer

Embeddedness refers to the extent to which an attitude is integrated into an individual's self-concept. When an attitude is embedded, changing it would require changing many other aspects of the self, which makes the attitude resistant to change. This explains why people may hold on to certain attitudes even when presented with strong contradictory evidence.

Embeddedness Makes Attitudes Resistant to Change Because