The consistency principle states that people will
A) change their attitudes, beliefs, perceptions, and actions to achieve consistency.
B) seek long-lasting relationships with others who act consistently.
C) seek a balance between consistency and inconsistency in their attitude, beliefs, perceptions, and actions.
D) seek long-lasting relationships with others who are similar to themselves.

Question

Quizplus · Accepted Answer

The consistency principle, also known as cognitive consistency theory, suggests that people have a strong desire to maintain internal psychological consistency, which involves the alignment of one's attitudes, beliefs, perceptions, and actions. As a result, individuals are inclined to change one or more of these elements to achieve consistency. Research has shown that cognitive consistency is a powerful motivator of behavior and can explain how and why people change their attitudes and beliefs over time.

The Consistency Principle States That People Will