Which of the following persuasive strategies of McDonald's Corporation would be best explained by balance theory?
A) showing in their ads that many kids like their hamburgers
B) holding sweepstakes
C) offering free gifts with happy meals
D) hiring Michael Jordan to endorse their products

Question

Quizplus · Accepted Answer

Balance theory explains how people develop their relationships based on attitudes towards an object or person. In this case, hiring Michael Jordan, a highly admired and respected figure, to endorse McDonald's products creates a positive associative triangle between the consumer, McDonald's, and Michael Jordan. If consumers have a positive attitude towards Michael Jordan, they are more likely to develop a positive attitude towards McDonald's due to this association, aiming for balance in their perceptions and attitudes.

Which of the Following Persuasive Strategies of McDonald's Corporation Would