Robert Young,who once played the part of a physician in a television show,became a successful spokesperson for a company that produced a non-caffeinated hot drink.In his TV ads,he extolled the medical benefits of drinking less caffeine.This tactic represents an attempt to use the social influence principle of

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Robert Young's previous role as a physician in a television show gives him authority and credibility in the eyes of the public, making his endorsement of a non-caffeinated hot drink more convincing.

Robert Young,who Once Played the Part of a Physician in a Television