A movie theater owner advertised a movie by saying,"Exclusive,limited engagement,ends soon." This appeal represents an attempt to use the social influence principle of

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The appeal of "Exclusive, limited engagement, ends soon" represents an attempt to use the social influence principle of scarcity, which suggests that people believe that opportunities are more valuable when their availability is limited. This creates a sense of urgency and scarcity, motivating people to take immediate action and make a purchase to avoid missing out.

A Movie Theater Owner Advertised a Movie by Saying,"Exclusive,limited Engagement,ends