The claim "We have the bestselling truck in its class" utilizes the ________ principle,whereas "We have only four of these trucks in stock" utilizes the ________ principle.

Question

Quizplus · Accepted Answer

The claim "We have the bestselling truck in its class" utilizes the social validation principle because it is trying to convince customers that because many others have purchased the truck and find it to be the best, they should too. The claim "We have only four of these trucks in stock" utilizes the scarcity principle, as it creates a sense of urgency and encourages customers to purchase quickly because the product is limited in availability.

The Claim "We Have the Bestselling Truck in Its Class