You open your mailbox and discover a free packet of Health-Nut granola bars.The next time you go to the supermarket to buy snacks,you think about buying Health-Nut bars.However,you decide not to because you are angry with the manufacturers for manipulating you by activating the norm of

Question

Quizplus · Accepted Answer

The norm of reciprocity refers to the social expectation that if someone does something nice or gives a gift, the recipient will feel compelled to return the favor in some way. In this scenario, receiving the free packet of Health-Nut granola bars activated the norm of reciprocity, making the person consider purchasing more of the same product. However, they decided not to do so because they felt manipulated. This response shows an understanding of the norm of reciprocity and the influence it can have on consumer behavior.

You Open Your Mailbox and Discover a Free Packet of Health-Nut