When a person buys a candy bar at the check out counter without thinking of the cost, benefits, values, or needs, he has demonstrated
A) style.
B) Parkinsonʹs Law.
C) impulse buying.
D) a secondary search.
Correct Answer:
Verified
Q5: Short phrases in advertising are called
A)jingles.
B)slogans
C)brands.
D)taglines.
Q6: End messages in advertising are called
A)slogans
B)brands.
C)jingles.
D)taglines.
Q7: A negative result from searching and making
Q8: Technological obsolescence means that a product loses
Q9: Music in advertising is referred to as
A)slogans
B)brands.
C)taglines.
D)jingles.
Q11: The Pareto principle is also known as
Q12: The BEST example of a product that
Q13: Program long advertisements on TV are called
A)consumer
Q14: Good consumer decisions are hard to make
Q15: When advertising is transmitted unconsciously to consumers
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