A portion of a larger market whose needs differ somewhat from the larger market is a
A) market segment.
B) target market.
C) reference group.
D) secondary segment.
Correct Answer:
Verified
Q13: An innovation is something that is
A)new or
Q14: The largest minority group in the United
Q15: When a product is part of oneʹs
Q16: The first step in the pre-purchase process
Q17: Which of the following is an example
Q19: Products go through four stages in their
Q20: Approximately how large is the middle class?
A)25%
B)90%
C)70%
D)15%
Q21: Test driving a car is an example
Q22: Which of the following best describes credence
Q23: A consumer should seek additional information on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents