Marketing strategies and tactics that are applied to alter or create behaviors that have a positive effect or try to reverse negative outcomes for individuals, society, and the environment are called

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Social marketing is the use of marketing principles and techniques to influence target audience behaviors that benefit society (as a whole) and the individual. This approach seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.

Marketing Strategies and Tactics That Are Applied to Alter or Create