If the Coca-Cola Company were to acquire the Frito -Lay snack company, this would be an example of a market extension merger.

Name: If the Coca-Cola Company were to acquire the Frito -Lay snack company, this would be an example of a market extension merger.
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This would be an example of a product extension merger because it combines companies that sell different but related products in the same market, expanding the product line offerings to the existing customers of both companies.

If the Coca-Cola Company Were to Acquire the Frito -Lay