How people frame or put into context their buying and selling is called the
A)innovation theory.
B)theory of mental accounting.
C)endowment effect.
D)entropy theory.

Question

Quizplus · Accepted Answer

The theory of mental accounting explains how people frame or put into context their buying and selling decisions, categorizing money and expenditures into different accounts mentally.

How People Frame or Put into Context Their Buying and Selling