Connected with the desire to acquire is the desire to use something we have paid for. This reluctance to waste a purchase is called
A)sunk-cost fallacy.
B)the accumulation principle.
C)conquering consumer waste.
D)risk management.

Question

Quizplus · Accepted Answer

The sunk-cost fallacy refers to the tendency to continue investing in something because we have already invested resources (time, money, effort) into it, regardless of whether the current costs outweigh the benefits. This includes the reluctance to waste something we have paid for, even if not using it would be the more rational choice.

Connected with the Desire to Acquire Is the Desire to Use