When a company has a consumer complaint and the company suggests another one of its brands rather than lose the customer, this is called

Question

Quizplus · Accepted Answer

Cross-selling involves suggesting other products or services to a customer, often within the same company's range of offerings, to enhance their experience or meet additional needs. In this context, recommending another one of its brands to retain a customer is an example of cross-selling.

When a Company Has a Consumer Complaint and the Company