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The Sales Director at WebMD Is Developing Goals Regarding Sales

Question 19

Multiple Choice

The sales director at WebMD is developing goals regarding sales revenue targets and the number of new medical-related content providers like hospitals and HMOs it must sign up per year. Which step of the strategic management process is WebMD working on?


A) define the business and its mission
B) formulate a strategy
C) translate the mission into strategic goals
D) perform external and internal audits
E) implement the strategy

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