Southwest Airlines pursues a low-cost leader strategy and then tailors its activities to that strategy. For instance, it has 15-minute turnarounds at the gate which results in more flying time for each plane and more departures with fewer planes. Southwest is an example of the point of view.

Question

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Southwest Airlines exemplifies the concept of "fit" by aligning its operational activities, such as quick turnarounds, with its low-cost strategy to enhance efficiency and maintain competitive advantage.

Southwest Airlines Pursues a Low-Cost Leader Strategy and Then Tailors