Entenmann's Baking Company produces cakes, pies, and other prepared foods. It is one of the largest producers of baked goods in the Northeastern United states yet, it spends less than $2000.00 a year on advertising, and sells its product in large supermarkets and grocery stores for 1/2- 1/3 the cost of its competitors. This company pursues a(n)___________ strategy.
A)focus
B)combination
C)differentiation
D)overall cost leadership

Question

Quizplus · Accepted Answer

Entenmann's Baking Company is pursuing an overall cost leadership strategy by selling its products at significantly lower prices than its competitors while maintaining low advertising costs. This approach emphasizes minimizing costs to offer products at the lowest price point in the market.

Entenmann's Baking Company Produces Cakes, Pies, and Other Prepared Foods