Application of SWOT Analysis
Terry had been told to reexamine the strategic niche their company held in the cosmetic industry. Top management did not want the company caught unaware of any changes occurring. Terry began reviewing a list of factors in his mind. There had been some negative publicity lately due to cosmetic testing on animals. The animals were well treated, but they were used to test new products. Positively, sales industry- wide was up 10%. Women were buying more cosmetics in general, which was nothing but good for the company. Another positive factor was their personnel. They had good people working in the company, particularly in research and development. The only other negative Terry could find was that the advertising campaign that was begun last year had not shown the results they had hoped for. Something needed to be done in that department. Terry began to compile his report.
-The quality of the company's personnel would be classified as which of the following?
A)strength
B)threat
C)weakness
D)opportunity

Question

Quizplus · Accepted Answer

The quality of the company's personnel, particularly in research and development, is considered a strength because it is an internal attribute that adds value to the company and enhances its competitive position in the market.