A company that states that its product is reliable, even to the extent of never needing a service call, such as Maytag, is practicing which of the following competitive strategies?
A)focus strategy
B)differentiation strategy
C)retrenchment strategy
D)cost- leadership strategy

Question

Quizplus · Accepted Answer

Differentiation strategy involves a company distinguishing its product or service from others in the market by offering something unique or perceived as valuable by customers, such as exceptional reliability or quality. Maytag claiming its products never need service calls is an example of creating a unique selling proposition based on product reliability, which aligns with a differentiation strategy.

A Company That States That Its Product Is Reliable, Even