There are many healthcare products manufacturers. Forrest Labs Drug Company manufactures only personal hygiene products. It markets such products deodorant, body powder, body creams, and exfoliates. Because it only stocks body care and personal hygiene products, it is using a(n)___________ strategy.
A)focus
B)cost leadership
C)prospecting
D)emergent

Question

There are many healthcare products manufacturers. Forrest Labs Drug Company manufactures only personal hygiene products. It markets such products deodorant, body powder, body creams, and exfoliates. Because it only stocks body care and personal hygiene products, it is using a(n)___________  strategy.
A)focus
B)cost leadership
C)prospecting
D)emergent

Quizplus · Accepted Answer

Forrest Labs Drug Company is using a focus strategy because it specializes in a narrow segment of the market, which in this case is personal hygiene products. This strategy involves concentrating on a specific product line, buyer group, or geographic market.

There Are Many Healthcare Products Manufacturers