The Hummer television ads frequently show the company's SUVs being driven under very challenging off- road conditions and over difficult terrain in order to impress consumers with how well built the vehicles are and to create the impression that the Hummer Volvos are among the most rugged cars on the market. What type of competitive business strategy is Hummer using?

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Hummer is using a differentiation strategy by showcasing their SUVs' superior performance in challenging conditions, aiming to stand out in the market based on the unique ruggedness and quality of their vehicles.

The Hummer Television Ads Frequently Show the Company's SUVs Being