A candy store that places its expensive chocolates only in fine hotels and restaurants frequented by the very rich is using which of the following competitive advantage strategies?
A)retrenchment strategy
B)differentiation strategy
C)focus strategy
D)cost- leadership strategy

Question

Quizplus · Accepted Answer

The candy store is using a focus strategy by targeting a specific, narrow market segment (the very rich) through exclusive distribution channels (fine hotels and restaurants). This approach concentrates on serving a particular customer group or geographic market more effectively than competitors who target a broader audience.

A Candy Store That Places Its Expensive Chocolates Only in Fine