Application of Hofstede's Cultural Dimensions
Kevin knew that it was likely his corporation was going to ask him to go abroad and manage the new chemical factory they were building. He was excited about the prospects but also apprehensive. He had never traveled before and, as far as he was concerned, there was only one way to do anything- the "American way." He decided some research was in order to at least get an idea about other countries. In his reading, he learned that some cultures place a high priority on a loose social framework, where they feel primarily responsible for themselves and their immediate family. He also learned that in some societies, employees show a great deal of respect for those in authority, and titles and rank carry much weight. Some countries have little job mobility and practice lifetime employment. He also learned that some countries are characterized by assertiveness and materialism. Now he wondered if there was any framework to help organize his thoughts.
-Kevin noticed that in China, workers were more likely to hold the cultural belief that the group comes first. This is what Hofstede referred to as____________ .
A)collectivism
B)aggressive goal behavior
C)individualism
D)power tolerant

Question

Quizplus · Accepted Answer

The correct answer is A) collectivism. Hofstede's cultural dimensions theory identifies collectivism as a cultural characteristic where individuals prioritize the group's needs over their own. This contrasts with individualism, where personal goals and independence are emphasized. In the context provided, the description of workers in China valuing the group first aligns with the concept of collectivism.