Application of Hofstede's Cultural Dimensions
Kevin knew that it was likely his corporation was going to ask him to go abroad and manage the new chemical factory they were building. He was excited about the prospects but also apprehensive. He had never traveled before and, as far as he was concerned, there was only one way to do anything- the "American way." He decided some research was in order to at least get an idea about other countries. In his reading, he learned that some cultures place a high priority on a loose social framework, where they feel primarily responsible for themselves and their immediate family. He also learned that in some societies, employees show a great deal of respect for those in authority, and titles and rank carry much weight. Some countries have little job mobility and practice lifetime employment. He also learned that some countries are characterized by assertiveness and materialism. Now he wondered if there was any framework to help organize his thoughts.
-A culture that is characterized by assertiveness and materialism would be demonstrating which dimension of national culture?
A)quantity versus quality of life
B)power distance
C)individualism versus collectivism
D)uncertainty avoidance

Question

Quizplus · Accepted Answer

A culture characterized by assertiveness and materialism aligns with Hofstede's "Masculinity vs. Femininity" dimension, which is often interpreted as "quantity versus quality of life." This dimension contrasts societies that value competitiveness, achievement, and material success (masculinity) with those that prioritize relationships, quality of life, and caring for the weak (femininity).