Application of Hofstede's Cultural Dimensions
Kevin knew that it was likely his corporation was going to ask him to go abroad and manage the new chemical factory they were building. He was excited about the prospects but also apprehensive. He had never traveled before and, as far as he was concerned, there was only one way to do anything- the "American way." He decided some research was in order to at least get an idea about other countries. In his reading, he learned that some cultures place a high priority on a loose social framework, where they feel primarily responsible for themselves and their immediate family. He also learned that in some societies, employees show a great deal of respect for those in authority, and titles and rank carry much weight. Some countries have little job mobility and practice lifetime employment. He also learned that some countries are characterized by assertiveness and materialism. Now he wondered if there was any framework to help organize his thoughts.
-Kevin could be said to have which of the following points of view?
A)parochialism
B)ethnocentric view
C)focused view
D)world view

Question

Quizplus · Accepted Answer

Ethnocentric view is the belief that one's own culture is superior to all others. Kevin believes that the "American way" is the only way to do anything, which is an example of ethnocentrism.