Application of Hofstede's Cultural Dimensions
Kevin knew that it was likely his corporation was going to ask him to go abroad and manage the new chemical factory they were building. He was excited about the prospects but also apprehensive. He had never traveled before and, as far as he was concerned, there was only one way to do anything- the "American way." He decided some research was in order to at least get an idea about other countries. In his reading, he learned that some cultures place a high priority on a loose social framework, where they feel primarily responsible for themselves and their immediate family. He also learned that in some societies, employees show a great deal of respect for those in authority, and titles and rank carry much weight. Some countries have little job mobility and practice lifetime employment. He also learned that some countries are characterized by assertiveness and materialism. Now he wondered if there was any framework to help organize his thoughts.
-In the Philippines, cock- fighting, bull fights, and other aggressive games are a national pastime; based on this observation, this culture would appear to be rated high on the____________ orientation.
A)quantity versus quality of life
B)assertiveness
C)uncertainty avoidance
D)collectivism

Question

Quizplus · Accepted Answer

The description of enjoying aggressive games such as cock-fighting and bullfights in the Philippines suggests a culture that values assertiveness, which is consistent with Hofstede's Cultural Dimension of Masculinity vs. Femininity, where a high score indicates a society that favors assertiveness and competition (masculinity).