In Vroom's expectancy theory, the degree to which the individual believes that performing at a particular level will lead to attainment of the desired outcome is the attractiveness variable.

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In Vroom's expectancy theory, the degree to which the individual believes that performing at a particular level will lead to attainment of the desired outcome is referred to as instrumentality, not attractiveness. Attractiveness, in this context, refers to the value or importance one places on the expected outcome.

In Vroom's Expectancy Theory, the Degree to Which the Individual