When the VP for Marketing from Wal Mart establishes a good relationship with the Executive Director of the Senior Citizens Center, he helps create a positive image among the senior citizens who are protesting high prices at the local store. He is performing the ____________ role.
A)negotiator
B)leader
C)figurehead
D)spokesperson

Question

Quizplus · Accepted Answer

The VP for Marketing is acting as a figurehead by representing the company and building relationships with external stakeholders.

When the VP for Marketing from Wal Mart Establishes a Good